Because They Deserve Good Care, Every Day
Gentle, trustworthy routines that help your pets feel their happiest selves.
Our Mission
Pet care today can feel… a little too complicated.
Endless products, confusing labels, long research rabbit holes, mixed advice. Jargon, jargon, jargon, blah blah blah. Too many steps, not enough clarity.
We built The Good Paws to change that. Clear labels. Clean ingredients. So you always know exactly what to do, and your pet always gets the care they deserve. Because remember, with us, it’s all good! ;)
Our Story
The Good Paws began with Himanshu Agrawal, standing in a store aisle, wondering why pet care felt so unclear. The more he read, the more questions he found and the fewer clear answers. And so began the journey of The Good Paws.
We were tired of confusing labels and products designed for humans, not the pets actually using them.
We wanted products that were truly gentle.
We wanted instructions that were easy to follow.
We wanted transparency we didn’t have to hunt for.
So we built it ourselves. Clean formulas and tiny rituals that make every day feel a little more “all good.”
It’s everything we wished existed as pet parents, now made for you and your fluffy boss at home.
It’s not just a brand. It’s our way of giving back to the little beings who make every day brighter.
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We were tired of confusing labels and products designed for humans, not the pets actually using them.
We wanted products that were truly gentle.
We wanted instructions that were easy to follow.
We wanted transparency we didn’t have to hunt for.
So we built it ourselves. Clean formulas and tiny rituals that make every day feel a little more “all good.” -
Bad breath? Turned Good!
Bad shed? It’s all good!
Bad food? Well, that’s never good.
But here’s the thing,
We’re here to make it better!
We speak fluent Bork & Meow
And your petto hates products
withtoxins and chemicals :(
And, so do you. -
We’re here to make the bad good,
And the good, even better!
Whatever the problem
Tartar, dirty toe beans
Too many furrballs
Or even stinky teethDon’t fret about the bad
Cause with us, it’s all good!The Good Paws
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Meet Our Chief Dog Officer: Charlie
Charlie takes his role very seriously. He sniffs every sample, tests every texture, and gives brutally honest feedback (usually by shaking water all over us or trotting away if something’s too strong).
But beneath all that chaos, Charlie is our compass. He reminds us that pets only need simple rituals, whether that’s a soft shampoo or a delicate wipe that keeps them safe and awesome. Every formula we create starts with a simple question: “Would Charlie feel good using this?”
When Charlie relaxes into his post-care nap or proudly presents his shiny coat, we know a formula has earned its Good Paws badge. Charlie may not sit in boardrooms (he should; we know!), but he shapes every decision here. His approval isn’t easy to get, but it’s the only one that matters. -
Meet Our Chief Cat Officer: Luya
Luya doesn’t tolerate any shortcuts.If a formula is too strong, she’ll let us know with an unimpressed stare. If something is perfect, she’ll settle beside it gently.
Luya teaches us that cats experience the world more subtly—they smell more, sense more, react more, live more. They need care that’s light and non-intrusive.
Every bottle and ritual we create is Luya-tested and cat-approved. Not because she says so (she won’t), but because she shows it in the way only she does. Every time she chooses to curl up near us after testing a product, we know we’ve gotten it right.
