• Tick-tock,
    tick’s gone.

    Once a week, five minutes. Bye-bye ticks.

  • Mud?
    What mud

    60 seconds to keep the mud out and
    the cuddles in.

  • Tangled?
    Ruff day?
    Not anymore.

    5 minutes of care, 7 days of glossy good.

  • Goodbye grime,
    helloooo good boy energy.

    One weekly wash for the ultimate shine-and-zoom combo.

  • Hear that? It’s the sound of clean ears.

    The 15-minute deep-clean ritual for happy, healthy ears.

  • For the tiniest paws and biggest hearts.

    5 minutes of coconut care for your tiny explorer.

  • Itchy ears?
    Wipe it off.

    One wipe, once a day keeps odors away.

  • Who says one
    can’t do it all?

    The weekly 5m ritual to bring coats (and moods) back to balance.

  • Because every good boy deserves good breath.

    A tiny daily ritual for a lifetime of fresh kisses.

Shop by Need

Everything you want, grouped for smoother routines.

Shampoo

Paw Care

Dental care

Ear care

Our Commitment to Your Pet’s Well-Being

Discover the story behind Pats—crafted with love, quality, and purpose.

What's in the Ritual?

  • 60s/5m/15m. All Good

    Our Good Care Ladder makes pet care simple and stress-free.
  • Non-Toxic & Kind

    Free from parabens and sulphates (and all that other nasty stuff!).
  • Comfort-First Design

    Low-foam, quick-dry formulas for drama-free bath times (imagine!).
  • Transparency You Can Trust

    Every batch tested and traceable. Proof you can actually see.
  • Good for Pets, Great for Homes

    No stains and no smells = no stress
  • Made for India

    Hard water? Monsoon mud? Still all good.

Why The Good Paws?

We believe good care starts with good science. That’s why every Good Paws formula is Made Safe certified, clean, toxin-free, and formulated with natural ingredients your pet—and your home—can trust. No shady stuff. No scary labels.

Trusted by 20,000+ pet parents

...and Bark From Dogs

  • 5 stars. Would roll in mud again just to use this shampoo.
    Bruno
  • My humans finally got something right.
    Rosie
  • Tell them I said woof. And that this stuff works.
    Simba
  • If this smell was a treat, I’d swallow the whole bottle.
    Peanut
  • My ears are so clean I can hear the food packet from 3 rooms away.
    Bolt
  • My hoomans keep sniffing me now. Slightly concerning.
    Shadow
  • This paw cleaner deserves the Nobel Prize for Mud Reduction.
    Rolo
  • Tell the brand I would like to be their brand ambassador.
    Bheem
  • Bath time = spa time now. Who am I?
    Holly

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